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YES FOUNDATION | Kimberley Rowe | Internship Experience | Social Change Fellowship

Today we have with us Kimberley who talks the impactful internship at YES FOUNDATION and how it has given her clearer direction on her future path in the field of media. Read to know more.

InternFeel (IF): Please tell us something about yourself. Where are you studying currently? What are your hobbies and interests?

Kimberley Rowe: In six words: “I weave magic through my words.” Having said that, I am currently pursuing a Post Graduate Diploma in Advertising, Public Relations and Integrated Marketing Communications from EMDI Institute of Media and Communication. I am also a part-time Intern at YES FOUNDATION.

IF: Tell us something about your internship including stipend, duration and place?

Kimberley: YES FOUNDATION Media for Social Change Fellowship, in association with ISDI-WPP School of Communication, is a high impact fellowship to develop socially conscious youth leadership supported by International Advertising Association, India Chapter and YES BANK.

I applied for the YES FOUNDATION Media for Social Change Fellowship by filling a detailed online application form with details about myself, qualifications and past internships or volunteer experiences. A week post submission of the online application form, a telephonic interview was conducted to further understand personal interests, qualities and strengths.

As part of the Fellowship, I underwent 1-week intensive classroom training on marketing, communications, digital and social media by renowned industry leaders. On completion of the Induction training, I was placed for 7-weeks in Committee of Resource Organizations (CORO) for Literacy – a Non-Profit organisation which works for empowerment of marginalised community women adopting the rights-based development approach.

IF: How competitive was the selection process? According to you, which qualities have helped you have an edge in the selection process? Also, what were the key things that selectors were looking for?

Kimberley: The selection process was highly competitive with 45 Fellows handpicked from 920+ applicants across 166 cities and towns pan-India. The ability to communicate and express interest, determination and commitment towards the Fellowship gives an edge in the selection process. I believe the selectors look for a willingness to commit to a social cause or issue for a period of two months. Since media is an indispensable part of the Fellowship, basic knowledge of or experience in visual or written content adds to the possibility of your selection.

IF: Could you please highlight the work/research you carried out during your internship period?

Kimberley: During the Fellowship period, I worked to develop creative documentation and communication material including brochures, pamphlets and pitch kits (highlighting organisational impact), website development and social media campaigns on Facebook, Twitter and YouTube channels for CORO and its women empowerment program ‘Mahila Mandal Federation’ to strengthen media efforts of the Non-Profit and maximise social impact.

From L-R: Ms. Prerana Langa (CEO, YES FOUNDATION), Ms. Namita Vikas (Member, Governing Council, YES FOUNDATION), Kimberly Rowe (Fellow), Dr. Indu Shahani (Ex-Sheriff, Mumbai, Academic Council Chair, ISDI)

From L-R: Ms. Prerana Langa (CEO, YES FOUNDATION), Ms. Namita Vikas (Member, Governing Council, YES FOUNDATION), Kimberly Rowe (Fellow), Dr. Indu Shahani (Ex-Sheriff, Mumbai, Academic Council Chair, ISDI)

IF: Can you give us interesting details about your experience – good and bad?

Kimberley: Although I have changed four cities, learned to meet and interact with new people, accept and adapt to different cultures, I was a little bit nervous, and a whole lot excited about the 1-week Induction training. With the inclusive atmosphere at YES FOUNDATION, I came to know most of the 45 Fellows within a day or two. I have never learned names faster than I have here.

Stepping into the development sector, I found the team members welcoming, sharing their resources and interacting with me. I began visiting communities, meeting empowered women and capturing real-life stories of domestic violence. They came to recognize me and baptised me with pet names – ‘Diamond’ and ‘Heera’. Over cups of cutting chai, they would give me advice about what to wear and what to eat – I have many mothers.

IF: How do you think this internship has helped you grow? In other words, what are your key takeaways from the internship?

Kimberley: Through the Fellowship, I learned how to use social media for Non-Profits effectively, how to develop creative content, and how to use photographs and films as a medium of communication. But more importantly, the development of better communication skills and negotiation abilities are my key takeaways. I learned not only how to build the brand of a Non-Profit, but also how to create brand YOU.

IF: Has this internship had a decision altering impact on your career? Do you now think of a different future path as compared to before doing the internship?

Kimberley: YES FOUNDATION Media for Social Fellowship is only the beginning of my journey. This Fellowship has given me tremendous exposure to the development sector and the field of media. I have gained not only theoretical knowledge but also practical experience.

Whereas previously I was only aware of my inclination towards media, I am now aware of how I can contribute this interest to benefit others. This Fellowship has ignited a keenness to perform simple acts of kindness every day. I look to continue my relationship with CORO for Literacy, Mumbai and other Non-Profits for the present and in the future.

IF: Lastly, do you have any words of advice or caution for students aspiring for this internship and reading this piece?

Kimberley: For students reading this piece and aspiring for this internship, ‘commitment’ is an important word.

YES FOUNDATION Media for Social Change Fellowship is a learning experience – to gain insights into the development sector, to make the best out of the limited resources available, to be involved in a continuous process of learning from your Fellows and mentors, and to be able to create a presence, communicate a powerful message and be the voice for your Non-Profit.

We would like to thank Kimberley for the indepth interview and wish her all the best for her future.

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