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The Magic of Magitt: Swapnil speaks

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InternFeel ID: IF15041

In which course are you presently enrolled? Please tell us something about yourself- your interests and areas of specialization.

I am Swapnil S Pradhan from Mumbai, currently doing MBA in Marketing from Thakur Institute of Management Studies and Research. I am also the SHIKSHA CAMPUS CONNECT representative for my college in Recently I also got selected in INTERNSHALA as an INTERNSHALA STUDENT PARTNER.  I have done my Graduation from Mumbai University and after that I worked in ING VYSYA bank for 1 year. My hobbies are playing volleyball, football, driving cars & dancing. My area of interest is Digital Marketing and social media marketing.

Q2) Which internship did you opt for? Briefly describe the application process and eligibility with a few details like stipend, duration and location.

My internship was in Digital Marketing. I got my summer internship during college placements. Magitt Consultancy was the first company that came up with the internships for digital marketing. I didn’t want to miss this opportunity and I tried my level best to crack the interview and finally I got selected. Magitt consultancy was all about providing website development, Digital marketing and Ecommerce Solutions. It was a start-up established in the year 2014. My stipend was around 3k per Month and incentives as per the performance. My internship duration was 3 months and it was located in Dahiser [East].

Magitt consultancy firm came in my college campus to select some students who are really focused and hard working.  My college forwarded an email to every student for registering for the interview. Application form was attached in the mail and with the same anyone could apply as per the designation.

Q3) Is this your first Internship? How did you come to know about the internship? Which channels of information (Internet/ Personal/Corporate contacts etc.) did you utilize?

Yes it was my first internship. I got my internship from college placements. As my area of interest was Digital marketing and Magitt consultancy was the only firm coming up with this post. I kept myself connected through college placement cell for the same.


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Q4) Let’s talk about how competitive the selection process is. What qualities of yours do you think helped you to have an edge in the selection process?

Selection process was very competitive. Apart from me, 22 other students applied for the selection process and I was one of the 2 who got selected. I think I was more committed in terms of doing my internship specifically in digital marketing.  I heard from the others who came for the interview that they applied for the internship because digital marketing is something new. In my case I have done lots of research about digital marketing and in the end I finally selected this as per my interest in making a career out of this.
Key factors which I feel the selector found in me was my dedication, confidence, clarity about area of interest and flexibility regarding working conditions.
Q5) According to you, what are some common mistakes that you feel applicants should avoid in the internship application process?
According to me most of the students think of going for an internship based on factors like stipend ,location, reputation and availability of infrastructure. All of this doesn’t matter at all. My company was a start-up company which was set up a year ago. We were working in a single room with a team of 8 people. I learnt so much that I think a fresher like me in digital marketing would need around 6 to 9 months to learn in the normal course of things but I did in just 3 months. It’s all a matter of what knowledge you gain and how dedicated you are to learn new things.
Q6)What kind of groundwork did you do post-selection and before beginning the internship?
Firstly I was very excited that my hard work and dedication paid off and I got an internship I really wanted. I did lots of research on the internet about what Digital marketing entails exactly.  I talked to my seniors who had already done their internship in digital marketing in some other firms. Every day I used to ask my friends about Digital marketing and I used to gain whatever knowledge I could and seriously this helped me a lot.
Q7)Please give us a brief overview of your work, role and responsibilities.
  • Build and maintain social media presence
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Brainstorm new and creative growth strategies
  • Using web analytics software to monitor performance of client websites and make recommendations for improvement
  • Using Google analytics and webmaster tool to monitor performance of client’s websites.
  • Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
  • Developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
  • Managed and enhanced a company’s brand or reputation in the public’s eye.
  • Coordinated objectives with Sales, Engineering and Digital Marketing Teams.
  • Ensured brand consistency and enrich customer service experience.
  • Drive profitable sales, brand growth and loyalty for a number of business areas.
  • Developed and executed brand management plans.
  • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
  • Coordinated and managed content management and information sharing among departments, divisions and external customers and divisions.
  • Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
  • Assisted development and refinement of uniform graphic standards and visual brand strategies.
  • Responsible for Paid Marketing on Facebook and Google.
  • Responsible for maintaining the social media channels of the organization and monitoring them on a regular basis for comments and posts.
  • Responsible for the Google Search Rankings for client’s community website.
  • To provide weekly progress updates including Social Media Monitoring Reports and Google analytics reporting.
  • Publishing and tagging content for SEO on the Blog and Social Media Channels (Articles, Graphics, Podcasts and Videos).
  • Working with the Content Writers, Web Developers and Graphic Designers to improve the Clients Site and their Social Channels
Q8)What was the best feature of the work ethic of the organization and the internship? What were your gains and takeaways?

The best thing in my internship was that I was free to ask as many as questions of my internship guide in the Magitt consultancy and at the same time he was very good in answering all my doubts by explaining or by giving practical examples. As it was a start-up company the organizational hierarchy was minimal, due to which we could directly approach to the founder/president/guide of Magitt consultancy for any help, suggestions etc.

I liked the work culture. Everyone used to help each other and we used to work in a team. Following are some things that I gained in these 3 months of my internship:

  • Learning to correlate between the textbook knowledge [Classroom learning in PGDM] of management and management applied in the actual corporate world
  • Getting knowledge about how various departments in an organization co-ordinate in harmony and how they function
  •  Awareness about the policies of the company with respect to their goals, mission, vision etc.
  • An opportunity to test my own interest in a marketing career before permanent commitments are made.
  • An opportunity to develop attitudes conducive to effective interpersonal relationships.
  • Getting to know about challenges and opportunities for digital marketing in India.
  • A basic understanding of SEO, SEM, SMM, ORM, etc.
  • Client satisfaction strategies and pitching in a corporate environment
  • The need for effective leadership, team work and time management
  • Learning from the strengths of competitors
  • The etiquette of formal communication
Q9) Were there any special events during the internships? (Events can be academics related like field trips, conferences, hackathons, meets etc. and also non-academic, relating to your hostel life and the like)

Yes, Magitt consultancy has his own T-shirt brand called MONKIE.IN which is available online. So to do some promotional activities and also to sell the t-shirts we had a word with HR department of companies such as Tech Mahindra & Wizzcraft for giving us a small space to put up a stall. They permitted us to do the same and it was a great experience selling t-shirts and connecting to people. 

Q10) Let’s now talk about some negatives. What were the glitches and problems that came your way, which you think your juniors should be careful to avoid?

I think you should always focus on what you want to do in your future because even I was confused about my career before but spending some hours on my laptop and doing research helped me a lot. So first think  hard about what your area of interest is and then take the next step.
Also don’t try to do multitasking. If you’re capable enough to do it go on. But if you’re finding difficulties in handling multiple things, prioritize.
Q11) Any advice for juniors that can help them in getting internships in future and for deriving the best learning experience out of it?

Always be focused. Whatever you do, become a master in it. If your aim is clear no one can stop you from achieving it. Always try to learn new things. Even if you have got a lot of knowledge and experience already, don’t give up opportunities to learn.

Q12) What are your future plans and how much of an impact do you think this internship will have on it?

I am planning to join a company which is expert in digital marketing or else I would like to join in client servicing in advertising agencies and yes this internship will definitely have a major impact.
Q13) Any views about this initiative of InternFeel, and how beneficial it would be? Any suggestions/feedback for improvement?
Great initiative by internfeel. It will really help the students. I would be grateful if I get the chance to be in your team and help you guys. My suggestions – If you want to know the great experiences of students about their internships give them something in return, not monetary but which can motivate them to  invest such long time to answer your questions. This will really help you guys and it will really bring more traffic to your page.


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